Shinola launches a new line of bold colorful watches with a bright and soulful graphics. My team and I branded and developed the graphics and packaging for the first set of 10 watches, each with their own theme and color-way. Each watch box had a unique printed sleeve and insert and each watch also had a poster.

This project required a lot of art direction to photography and hand-done illustrations that I drew myself.

I also designed the landing Page and digital experience for the new line.


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